Новое поколение HUGO Конкурс завершен

Узнать результаты конкурса HUGO next generation


Задание

Резюме конкурса

Help HUGO attract Millenials with your breakthough ideas

Bring back young people to fragrances! Innovate and create the next fragrance must-have that Millennials will find irresistible.

Presentations with illustrations and text (6 pages max)

5 Победители 120 Участники 156 Принятые работы 38 Страны 11 Языки
21aa0b109fe9013262a60a459361d064

HUGO Coty

Dear all, BIG thank to all the contestants for their participation! It was a challenging yet inspiring problem you had to solve and all of your ideas helped us to confirm there is a need to move the category forward.

Many of your ideas were great but we had 5 that were really new, yet on brand, possible in the medium term and most importantly, answering some strong insight.

Thanks a lot for your participation and hope to work with all of you again soon!

Alessandro

Приз жюри Победители

Выбор, который сделал HUGO

InDezign
InDezign #1 Приз
InDezign 38 400 Творческий счет
  • Графический дизайн
  • Иллюстрация
  • Писательское искусство
  • Дизайн лейблов и упаковки
  • Написание сценария
Германия

#1Приз в 4 000 €

  • Really liked the idea of integration of technology as a reminder / "partner in crime" / counselor.
  • Like the design and how the fragrance will be working.
  • Taps into wearable tech trend + allows portability and life on the move.
  • Good use of insights, congratulations! 
HUGO
kbr3scia
kbr3scia #2 Приз
kbr3scia 6 120 Творческий счет
  • Графический дизайн
  • Иллюстрация
  • Анимация
  • Писательское искусство
  • Дизайн лейблов и упаковки
  • Фотография
Великобритания

#2Приз в 2 000 €

  • Disruptive format designed for contemporary lifestyles. Conveys 'fresh boost for everyday situations'
  • Like the idea of control / dosage
  • Like the revolutionary move from liquid to solid
HUGO
aventicum
aventicum #3 Приз
aventicum 451 690 Творческий счет
  • Графический дизайн
  • Видео
  • Иллюстрация
  • Анимация
  • Писательское искусство
  • Дизайн лейблов и упаковки
  • Фотография
  • Написание сценария
Швейцария

#3Приз в 2 000 €

  • Solves perfume’s main problem: not being visible and does not stand out.
  • Solves also one big aspect: people forget to put on fragrances and this will solve the issue
  • Quite young and "rebel"
  • Could be cool if people would design their own tattoo and order them it could be massive!
  • Potential to collaborate with artists or make special editions.
HUGO
harimurdoko
harimurdoko #4 Приз
harimurdoko 5 120 Творческий счет
  • Графический дизайн
  • Иллюстрация
  • Дизайн лейблов и упаковки
  • Фотография
Индонезия

#4Приз в 1 000 €

  • Loved the personalisation potential and simplicity of creation of the fragrance.
  • It would give the power to the consumer.
  • Still not being an expert they will ask for recos, suggestions and news but it will then be in their hands.
HUGO
aaronlobb
aaronlobb #5 Приз
aaronlobb 0 Творческий счет
  • Графический дизайн
  • Иллюстрация
  • Писательское искусство
  • Дизайн лейблов и упаковки
  • Написание сценария
Великобритания

#5Приз в 1 000 €

  • Taps into the new Millennial role models: inspiration in real, diverse people; not megastars.
  • Potential to create a social purpose around this: starting an initiative of empowering young people in creative entrepreneurship.
  • A more metaphorical take on 'boost for everyday life situations' –important to give that boost beyond the fragrance.
HUGO

Сообщество HUGO next generation

Познакомьтесь со всеми творческими участниками конкурса

We were so thrilled by all the great ideas and insights we have received for this contest! The results are amazing! Congratulations to our 5 winners and a huge thank you to the whole community! 

120 участников