Узнать результаты конкурса HUGO prochaine génération
Задание
Резюме конкурса
Aidez HUGO à attirer la génération Y avec vos idées incroyables !
Imaginez LA nouveauté en matière de parfums qui fera craquer la génération Y.
Présentation avec illustrations et texte (6 pages maximum)
HUGO Coty
Dear all, BIG thank to all the contestants for their participation! It was a challenging yet inspiring problem you had to solve and all of your ideas helped us to confirm there is a need to move the category forward.
Many of your ideas were great but we had 5 that were really new, yet on brand, possible in the medium term and most importantly, answering some strong insight.
Thanks a lot for your participation and hope to work with all of you again soon!
Alessandro
Приз жюри Победители
Выбор, который сделал HUGO
InDezign #1 Приз
- Графический дизайн
- Иллюстрация
- Писательское искусство
- Дизайн лейблов и упаковки
- Написание сценария
#1Приз в 4 000 €
- Really liked the idea of integration of technology as a reminder / "partner in crime" / counselor.
- Like the design and how the fragrance will be working.
- Taps into wearable tech trend + allows portability and life on the move.
- Good use of insights, congratulations!
kbr3scia #2 Приз
- Графический дизайн
- Иллюстрация
- Анимация
- Писательское искусство
- Дизайн лейблов и упаковки
- Фотография
#2Приз в 2 000 €
- Disruptive format designed for contemporary lifestyles. Conveys 'fresh boost for everyday situations'
- Like the idea of control / dosage
- Like the revolutionary move from liquid to solid
aventicum #3 Приз
- Графический дизайн
- Видео
- Иллюстрация
- Анимация
- Писательское искусство
- Дизайн лейблов и упаковки
- Фотография
- Написание сценария
#3Приз в 2 000 €
- Solves perfume’s main problem: not being visible and does not stand out.
- Solves also one big aspect: people forget to put on fragrances and this will solve the issue
- Quite young and "rebel"
- Could be cool if people would design their own tattoo and order them it could be massive!
- Potential to collaborate with artists or make special editions.
harimurdoko #4 Приз
- Графический дизайн
- Иллюстрация
- Дизайн лейблов и упаковки
- Фотография
#4Приз в 1 000 €
- Loved the personalisation potential and simplicity of creation of the fragrance.
- It would give the power to the consumer.
- Still not being an expert they will ask for recos, suggestions and news but it will then be in their hands.
aaronlobb #5 Приз
- Графический дизайн
- Иллюстрация
- Писательское искусство
- Дизайн лейблов и упаковки
- Написание сценария
#5Приз в 1 000 €
- Taps into the new Millennial role models: inspiration in real, diverse people; not megastars.
- Potential to create a social purpose around this: starting an initiative of empowering young people in creative entrepreneurship.
- A more metaphorical take on 'boost for everyday life situations' –important to give that boost beyond the fragrance.
Сообщество HUGO prochaine génération
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