Результаты | «Биг-Мак» и «Чикен МакНаггетс» – Можете ли вы улучшить впечатления потребителей от «Биг-Мак» и «Чикен МакНаггетс», вызывая у них еще большую привязанность к McDonald’s?

Узнать результаты конкурса Big Mac & Chicken McNuggets

Задание

Резюме конкурса

Can you elevate the Big Mac and Chicken McNuggets experience to spread the love for McDonald’s?

Wow us with the most inventive and clever ideas on how to modernize the Big Mac and/or Chicken McNuggets’ iconic experience by being more relevant to people’s needs and expectations of real and fresh food.

Presentation with text and illustrations (8 pages max)

5 Победители 4 Любимые работы сообщества 83 Участники 127 Принятые работы 32 Страны 9 Языки

McDonald's Mcdonalds

Thanks you for your time and engagement on this project. We greatly appreciate the submissions. They were creative and very well thought out. There were ideas that we have not seen before, which was very refreshing and resulted in new ideas for our next round of development.

Приз жюри Победители

Выбор, который сделал McDonald's

Nexo24 #1 Приз

Nexo24 10 Творческий счет

Графический дизайн
Иллюстрация
Анимация
Писательское искусство
Дизайн лейблов и упаковки
Фотография
Написание сценария

Франция

#1Приз в 4 000 €

What a wonderful way to depict the specialness of Big Mac. This is not an idea we have had previously submitted. It clearly exemplifies the real & fresh aspect of the ingredients and how it is prepared.

McDonald's

ManuFF #2 Приз

ManuFF 19 630 Творческий счет

Графический дизайн
Видео
Иллюстрация
Анимация
Писательское искусство
Дизайн лейблов и упаковки
Фотография
Написание сценария

Испания

#2Приз в 2 000 €

A very fun. interesting and creative approach to deliver both fresh and more nutritious product. This delivered a whole meal because of the vegetables and protein together. Even the package design was fun and engaging.

McDonald's

siraelle666 #3 Приз

siraelle666 0 Творческий счет

Графический дизайн
Иллюстрация
Дизайн лейблов и упаковки
Фотография

Франция

#3Приз в 2 000 €

The packaging designs were very unique and most imprtantly addressed a consumer need: messiness of the product.

McDonald's

mwfuchs #4 Приз

mwfuchs 10 Творческий счет

Графический дизайн
Писательское искусство
Написание сценария

Великобритания

#4Приз в 1 000 €

This was a very well though out idea from sourcing to how the product came together. This is a territory we have been exploring and you created a holistic concept that we could use from benefits to support points.

McDonald's

mickeygogo #5 Приз

mickeygogo 0 Творческий счет

Графический дизайн
Видео
Иллюстрация
Анимация
Писательское искусство
Дизайн лейблов и упаковки
Фотография
Написание сценария

Ирландия

#5Приз в 1 000 €

This concept brought immediate smiles to our faces. This was an excellent and contemporary idea to engage customers with the brand. It was a wonderful fit with out DNA of the brand.

McDonald's