Результаты | Continental Stock Pots – Можете ли вы превратить Stock Pot в необходимый ингредиент, перед которым мамы не смогут устоять и захотят попробовать?

Узнать результаты конкурса Continental Stock Pots

Задание

Резюме конкурса

Can you turn Stock Pot into an irresistible must-try for mums?

Create an original, engaging and contagious activity to make 1 MILLION mums want to add Stock Pot to their dish.

PDF maximum 5 pages.

3 Победители 6 Любимые работы сообщества 34 Участники 37 Принятые работы 16 Страны 6 Языки

Continental Unilever

Thank you for taking the time to participate, we enjoy going through all the ideas and within them there were a few which helped to stretch our thinking on the activation. All the best for 2015!

Приз жюри Победители

Выбор, который сделал Continental

natella #1 Приз

natella 4 180 Творческий счет

Графический дизайн
Писательское искусство
Дизайн лейблов и упаковки

Сингапур

#1Приз в 3 000 €

Thank you for your entry, this idea had legs and was discussed and work on further. This idea was clever in that it disrupted our consumers in a clever way. Also it was able to make a Mundane day commute more memorable.

Continental

daniel_t #2 Приз

daniel_t 0 Творческий счет

Видео
Анимация
Написание сценария

Франция

#2Приз в 1 500 €

Thank you for your entry, we liked the different angle on this and even took it further to encapsulate "Melt your heart". What worked well is the idea of sharing as that can build scale.

Continental