Шоколадное молоко Dutch Lady Конкурс завершен

We really love this idea/entries, which speaks to kids' minds and positions chocolate and the drink in a very interesting way. It is all about "pleasure" and arouses kids' curiosity and interest about the product. The visual depicts the intended message and the bold choice to "hide" the product is commendable. The visual has stopping power, it can be a great press ad. In addition, we really appreciate your extra effort in sharing the name, the packaging and the ritual. Thanks for the nice idea and creative expression.

This is a very nice creative expression that leverage on the energy and vibrancy of chocolate powder. It also clearly depict what's this product, which is milk + chocolate. It may helps to address our challenge of communicating Chocolate + Milk in a very creative and interesting way, where the combination depicted in a sport outcome or performance. This idea allow flexibility of use i.e. sports/music/professional. The idea of "blast" is also full of energy. The usage of # tag is also interesting as this relevant to our target group. Thanks for the nice creative idea.

We like this creative idea, which depicted a clock, that share the relevancy of Dutch Lady Chocolate Milk in the tween's daily life, it gives them the energy to perform their daily task. In addition, we also find the mascots are very relevant and usable. We love the fact that one creative expression can say a lot - from the occasion, fun element and the mascot also allow it to be campaign-able.