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Анализ конкретного примера. Tapping Into Consumers' Ideas to Accelerate Innovation In Oral Care

Узнайте больше об истории успеха бренда Oral-B

Задание

Резюме конкурса

Произведите революцию в области ухода за полостью рта с помощью первой зубной щетки, подключаемой к Интернету!

Когда дело касается ухода за полостью рта, немногие уделяют ему достаточно внимания. Ухаживать за зубами не особенно интересно, и многие люди игнорируют здоровье полости рта, просто потому что они не уверены в том, что нужно делать. Расскажите нам, что сможет предложить электрическая зубная щетка, которая подключённая к Интернету, чтобы изменить вашу жизнь к лучшему.

Одной из ваших идей может стать предложение, как такая щетка может помочь диагностировать потенциальные проблемы со здоровьем.

ФОРМАТ: Печатные изображения (презентации, иллюстрации, фотографии, эскизы...)

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3 Победители 63 Участники 67 Принятые работы 24 Страны 10 Языки
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Oral-B P&g

Thanks to the richness of the ideas, we have successfully made interactivity the new vector of innovation for Oral-B.
It opened thousands of opportunities that are now feeding our Initiative Master Plan.

Thank you all for such a creative input!

Приз жюри Победители

Выбор, который сделал Oral-B

ypp1117
ypp1117 #1 Приз
ypp1117 143 770 Творческий счет
  • Графический дизайн
  • Иллюстрация
Китай

#1 Приз в 1 500 € за PacoYao-The first connected toothbrush

Actually I did expect winning in this contest; I hope you don’t find me arrogant :)When I saw the brief, I already have some ideas. So I couldn’t wait to start thinking of the ideas, even when I was in the bathroom. I came up with many ideas especially when I was brushing my teeth. During my creation, I revised my entries for many times and then continued to add in new ideas, it was great fun when creating entry for this contest! I found eYeka two years ago, but I was very busy so I didn’t participate a lot, but I check out the eYeka website almost everyday, it becomes part of my life now. Thank you eYeka for providing such a great platform for us, I am sure we will be more interested in joining the future contests. Lastly, I really hope eYeka can provide winning certificate for the winners, that will be perfect!

moebius
moebius #2 Приз
moebius 25 010 Творческий счет
  • Графический дизайн
  • Писательское искусство
  • Дизайн лейблов и упаковки
Испания

#2 Приз в 750 € за LETS PLAY

I’ve only been a couple of months participating in eYeka and I`m really excited about it. It is a great experience being part of a community as creative as this. There are really good people creating and with a lot of imagination. I come from the real estate advertising world but here you find a wide variety of topics and sectors that helps to develop my creativity skills. As to the contest, it has been very useful for me to observe the attitude of my children about brushing their teeth. I think that to observe is essential in any creative process.

thaubyas
thaubyas #3 Приз
thaubyas 7 080 Творческий счет
  • Графический дизайн
  • Иллюстрация
  • Анимация
  • Писательское искусство
Франция

#3 Приз в 250 € за oral care connect

I work in a design collective called "dafox" which aims to make design and communication accessible to all. With the internet and touch screens, a lot of new experimentations are possible, and we want to encourage this experimentation. eYeka is a fabulous playground to experiment new ideas, and in this contest I liked the fact that I could really experiment by adapting game mechanisms to oral care, which is not the most fun chore in our daily life. When I found out that I won, I was surprised and happy because it acknowledges the quality of my ideas, which is always pleasant. I donated all the prize money to a French charity called Reporters Sans Frontières because it's a social cause I deeply care about.

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