Узнать результаты конкурса Citroën DS3
Анализ конкретного примера. Co-creating original designs to personalize an automotive icon
Узнайте больше об истории успеха бренда CitroënЗадание
Резюме конкурса
Придайте дизайну Citroën DS3 дух французской роскоши
Citroën, один из крупнейших производителей автомобилей, ищет новые творческие идеи дизайна для персонализации модели Citroën DS3.
Создайте стильный дизайн в духе французской роскоши, которым можно будет украсить Citroën DS3. Ваш дизайн будут наносить на крышу (дизайн и цвет), внешние зеркала заднего вида (дизайн и цвет), приборную доску (дизайн и цвет) и обод колес (дизайн и цвет).
Формат: печатное изображение или иллюстрация (2D).
Citroën Psa peugeot citroen
Citroën team thanks you all for the huge work that you have done for this contest. The entries were original, very fine and audacious. Most of them fit our expectations. But some of them went beyond our expectations and really surprised us. It has been very important for us to have fresh look from someone who doesn’t belong to our team.
Приз жюри Победители
Выбор, который сделал Citroën
MOCKI010 #1 Приз
#1 Приз в 5 000 € за CITROEN-DS3-OUI-DESIGN-01
The first design OUI, we chose because of its simplicity, its visual impact and use of a very famous French word – a synonym of openness and joy of life.
lewistso #2 Приз
#2 Приз в 3 000 € за fleur-de-lis
The second design LYS was a surprise for us. The LYS reminds us of a royal France, a very traditional vision. But after all it puts DS at the heart of noble cars! We also appreciated pastel colours and femininity.
jerom_goof #3 Приз
#3 Приз в 2 000 € за CITROEN DS3 FRENCH LUXURY
The final winner has managed to use a very traditional French drawing – la toile de Jouy. This was also a surprise for us. Very audacious and unseen in auto-mobile design.