Nescafé Конкурс завершен

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Анализ конкретного примера. Reinventing instant coffee, café style

Узнайте больше об истории успеха бренда NESCAFÉ

Задание

Резюме конкурса

重新塑造具有咖啡馆风格的速溶咖啡

速溶咖啡,经过多年从一个罐子里的棕色粉末,最新发展成为独立的袋装包装,为人们提供拥有咖啡馆风格的产品,如拿铁或是卡布奇诺。可仍然有很多人渴望喝上一杯来自咖啡馆的咖啡(想想邻街的咖啡馆!)。咖啡馆的咖啡不单单是看起来不错,而且让人感觉咖啡有品质、具有独特的香气和诱人可口的泡沫,并且可以根据自己的口味享用不同的咖啡。

无时无刻、随心所欲地在家里喝上一杯具有咖啡馆风格的咖啡,这难道不是件绝妙的事?

我们给你的挑战是:取咖啡馆和速溶咖啡两者之所长,从产品的角度出发重新塑造速溶咖啡,让人们能在家中享受具有咖啡馆风格的咖啡!

格式:摄影、插画、素描、故事板和其他能表达你想法的视觉媒体。

3 Победители 116 Участники 138 Принятые работы 32 Страны 9 Языки
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NESCAFÉ Nestle

“Our partnership with eYeka will enable new thinking and a fresh approach taking our
existing consumers, and using their ideas and their voice, to shape our brands for the future.’’

Приз жюри Победители

Выбор, который сделал NESCAFÉ

Дизайн категория

kleww
kleww #1 Приз
kleww 20 Творческий счет
  • Графический дизайн
  • Иллюстрация
  • Дизайн лейблов и упаковки
Франция

#1Приз в 7 500 €

Some months ago one of my friends told me about eYeka. I’ve never participated in the contests before, but she said it was about being very creative for well-known brands and as a freelance graphic-designer I liked the idea. I’m an instant coffee-drinker so this topic inspired me, as I’m too lazy to prepare a real home-made coffee or to go to a café. I’ve got inspired by Nutella products – small sticks and chocolates, I think their packaging as always fun. Anyway, thank you so much eYeka!

Morsy
Morsy #2 Приз
Morsy 0 Творческий счет
  • Графический дизайн
Франция

#2Приз в 5 000 €

I knew eYeka through an email I received and I generally participated in contests for the money and possibility of making professional connections. I took part in this contest simply because I was inspired by the brief. Normally I create my media by using Illustrator and brain… Thinking, I mean. I usually work alone and I get inspiration from luxury stuffs, everyday life, and urban lifestyle.

Phixel
Phixel #3 Приз
Phixel 120 Творческий счет
  • Графический дизайн
  • Видео
  • Иллюстрация
  • Анимация
  • Писательское искусство
  • Дизайн лейблов и упаковки
  • Написание сценария
Алжир

#3Приз в 2 500 €

I have known about eYeka through a friend. I like to participate in eYeka’s contests because of challenges. Sometimes some creative briefs are very hard to answer to… and this is the very exciting part i like ! The Nescafé contest was especially fun. Making a packaging or an idea for one of the most greatest brand in the world is just awesome! I usually use Illustrator and photoshop to create medias. this is the last part of the process. the first one is to makes researches (a lot of researches!!!) to be sure to understand the subject you want to work on. Inspiration is…well… a very large field to play in! everything inspires me in general. for this contest, for example, i went through reading scientific articles on the internet about coffee !!! I often worked in a team when i was an agency’s Art Director. Now that i’m a freelancer, most of the time, i work alone. THANK YOU VERY MUCH EYEKA! YOU ROCK!!


Сообщество 雀巢咖啡

Познакомьтесь со всеми творческими участниками конкурса

Well done, guys! You have successfully helped Nescafé re-invented instant coffee with a new product idea. We received a lot of nice entries where they show really unique ideas we’ve never seen before. Creativity at its’ best!

116 участников