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Анализ конкретного примера. Reinventing instant coffee, café style

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Задание

Резюме конкурса

Reinvent instant coffee, Café style

Instant coffee has evolved over the years, from brown powder in a jar to more recent products in single serve sachets that provide cafe style offerings such as lattes or cappuccinos.Yet many people still crave for a cup of coffee from a Café (think about your neighborhood Café). Not only does the coffee from a Café look good, it feels like quality coffee, with a distinctive aroma, delicious froth and can be prepared according to your taste.

Wouldn’t it be ideal to have instant coffee at your fingertips at home, whenever you want, whilst still getting to enjoy it Café style?

Make the best of both worlds by reinventing instant coffee with a product idea so it can be enjoyed at home as a treat, Café style.

Format: Pictures, illustrations, sketches, storyboards, and any visual medium that will allow you to describe your idea

3 Победители 116 Участники 138 Принятые работы 31 Страны 9 Языки
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Nescafé Nestle

“Our partnership with eYeka will enable new thinking and a fresh approach taking our
existing consumers, and using their ideas and their voice, to shape our brands for the future.’’

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Выбор, который сделал Nescafé

Дизайн категория

kleww
kleww #1 Приз
kleww 240 Творческий счет
  • Графический дизайн
  • Иллюстрация
  • Дизайн лейблов и упаковки
Франция

#1 Приз в 7 500 € за Nescafé : mix and drink

Some months ago one of my friends told me about eYeka. I’ve never participated in the contests before, but she said it was about being very creative for well-known brands and as a freelance graphic-designer I liked the idea. I’m an instant coffee-drinker so this topic inspired me, as I’m too lazy to prepare a real home-made coffee or to go to a café. I’ve got inspired by Nutella products – small sticks and chocolates, I think their packaging as always fun. Anyway, thank you so much eYeka!

Morsy
Morsy #2 Приз
Morsy 10 Творческий счет
  • Графический дизайн
Франция

#2 Приз в 5 000 € за Nescafe

I knew eYeka through an email I received and I generally participated in contests for the money and possibility of making professional connections. I took part in this contest simply because I was inspired by the brief. Normally I create my media by using Illustrator and brain… Thinking, I mean. I usually work alone and I get inspiration from luxury stuffs, everyday life, and urban lifestyle.

Phixel
Phixel #3 Приз
Phixel 430 Творческий счет
  • Графический дизайн
  • Видео
  • Иллюстрация
  • Анимация
  • Писательское искусство
  • Дизайн лейблов и упаковки
  • Написание сценария
Алжир

#3 Приз в 2 500 € за Nescafe Mix-it-Free

I have known about eYeka through a friend. I like to participate in eYeka’s contests because of challenges. Sometimes some creative briefs are very hard to answer to… and this is the very exciting part i like ! The Nescafé contest was especially fun. Making a packaging or an idea for one of the most greatest brand in the world is just awesome! I usually use Illustrator and photoshop to create medias. this is the last part of the process. the first one is to makes researches (a lot of researches!!!) to be sure to understand the subject you want to work on. Inspiration is…well… a very large field to play in! everything inspires me in general. for this contest, for example, i went through reading scientific articles on the internet about coffee !!! I often worked in a team when i was an agency’s Art Director. Now that i’m a freelancer, most of the time, i work alone. THANK YOU VERY MUCH EYEKA! YOU ROCK!!

Сообщество Nescafé

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Well done, guys! You have successfully helped Nescafé re-invented instant coffee with a new product idea. We received a lot of nice entries where they show really unique ideas we’ve never seen before. Creativity at its’ best!

116 участников