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Задание

Резюме конкурса

Придумайте новый способ косметической диагностики для L’Occitane

Прованс — один из красивейших уголков мира.

Компания L'Occitane производит средства для красоты, наполненные духом Прованса. Компания предлагает широкий спектр качественных, натуральных и оригинальных косметических средств, вдохновением для которых послужил этот уникальный край.

Придумайте оригинальный, натуральный и чувственный способ, который позволит фирме L’Occitane, опираясь на ее проверенные знания в области косметики, рекомендовать женщинам и мужчинам самые подходящие средства в зависимости от их типа кожи и поставленных целей.

Формат: видео, анимация, раскадровки, иллюстрации с пояснениями.

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3 Победители 31 Участники 37 Принятые работы 15 Страны 8 Языки

Приз жюри Победители

Выбор, который сделал L'Occitane

clementime
clementime #1 Приз
clementime 76 940 Творческий счет
  • Анимация
Канада

#1 Приз в 3 000 € за L'Occitane Skinscape

I discovered eYeka about two months ago while procrastinating on my final essays for university, which I now know has definitely paid off! I thought that the brief was very appealing due to sensory appeal of L'Occitane (combining the colors, scents and textures of the Provence landscape), the unique task at hand (creating a sign diagnosis tool) and the depth of creativity possible as a result. I was very inspired by the landscapes of Provence and developed my idea while researching its beautiful hills, flowers and scenery.

I think eYeka provides a valuable service to both companies and regular people who want to add a bit more creativity to their life. Winning this has motivated me to further develop my creative problem-solving skills, and I look forward to future call for entries on eYeka!

We selected this proposal because it was the most innovative combination of concept and design — it took a traditional question-and-answer format and added the dimension of drawing parallels to the changing landscape. Our brand is so deeply rooted in nature and the region of Provence, that to make the comparison between the layers of our skin, and the layers of the earth, is a natural connection.

L'Occitane
ludeblue
ludeblue #2 Приз
ludeblue 30 Творческий счет
  • Графический дизайн
Республика Корея

#2 Приз в 1 500 € за L'Occitane_skincare_Storyboard

I found eYeka through Facebook. I feel what eYeka wants from the participants through all the contests is CREATIVE IDEA which is what I focus on with my experience of web-agency as well. That is why I decide to join this contest. Through this contest, I come to reconfirm that the most important thing for this kind of work is not high technique but imagination, creativity and how to realize it!

We like this proposal because it is the only submission that starts with many products and then eliminates them gradually as you answer the questions. Many diagnoses do not reveal any products until the very end of the prescription, but to display many products at the beginning, the brand builds credibility in its wide offering, especially when experienced by new customers.

L'Occitane
rojesbastet
rojesbastet #3 Приз
rojesbastet 97 440 Творческий счет
  • Графический дизайн
  • Иллюстрация
  • Писательское искусство
  • Дизайн лейблов и упаковки
  • Фотография
Китай

#3 Приз в 500 € за feel the LOCCITANE(your secret)

I discovered eYeka when I was searching for design contest online, I found that most of the brands launching contests on eYeka website are famous and well-known to us. For the L'Occitane contest, I know the brand well so I decided to participate, as I can create some work from an ordinary consumer's perspective, to meet the brand culture and to satisfy consumers need.

I am really excited for winning this contest :) it's really encouraging! Love eYeka so much! Last thing I want to say is, I know there are so many great creators in eYeka, I should learn from all of you and hope we will all learn something here.

This submission was chosen because we like the idea of keeping a record or diary of ones skincare issues over a long period of time. In the same way that we keep medical records, keeping a record of our skin's progress and process is a great way to mark trends  and learn from our skin. It also speaks to the seasonality of skincare, and how customers can learn the routine of using different products at different times of the year.

L'Occitane

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