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Анализ конкретного примера. Positioning Mini Oreo on The Market

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You have just created Mini Oreo, and now you want to introduce them to the world!

Through a print ad, we would like you to show us what is great about this new product!

Think about all the characteristics of Mini Oreo and bring to life the one thing that really makes them stand out for you. The aim is to convince everyone that Mini Oreo are the best choice for them!

4 Победители 272 Участники 516 Принятые работы 42 Страны 11 Языки

Mini-Oreo Mondelez

Dear Community,

We (the EU Oreo team, sat in our little Paris office…), wanted to thank you all across the world for the amazing contribution to our Mini-Oreo project !! We have been honestly overwhelmed by the great responses we’ve received. Both in term of number of proposals and in quality of execution.

It has been a pleasure and a lot of fun to look through the hundreds of print advertising you’ve submitted. Not 2 creative ideas were similar, and you brought a lot of humour, emotion, and creativity to your work.

And more importantly, you gave us a lot of insights in term of how to position our Mini-Oreo cookie. So we wanted to warmly thank you for that.

It sounds like such a ‘cliché’ if we say it was very hard for us to reduce 500 submission to only 4 winners, but it truly truly was ! So a big apology to those of you who are not in our final 4 list – we guarantee you that it certainly wasn’t for lack of creativity !

So thanks again for all your help & enthusiasm on this project.

We wish you all the best for your next submissions.

Kind regards

The Oreo team :)

Приз жюри Победители

Выбор, который сделал Mini-Oreo

butterflyhy #1 Приз
butterflyhy 0 Творческий счет
  • Графический дизайн

#1Приз в 3 800 €

garygeorgec #2 Приз
garygeorgec 22 450 Творческий счет
  • Графический дизайн
  • Видео
  • Иллюстрация
  • Анимация
  • Писательское искусство
  • Дизайн лейблов и упаковки
  • Фотография
  • Написание сценария

#2Приз в 1 300 €

FlorentSabatier #3 Приз
FlorentSabatier 10 Творческий счет
  • Видео

#3Приз в 630 €

Chandandesigner #4 Приз
Chandandesigner 50 Творческий счет
  • Графический дизайн
  • Иллюстрация
  • Дизайн лейблов и упаковки

#4Приз в 630 €

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