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Анализ конкретного примера. Positioning Mini Oreo on The Market

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Задание

Резюме конкурса

You have just created Mini Oreo, and now you want to introduce them to the world!

Through a print ad, we would like you to show us what is great about this new product!

Think about all the characteristics of Mini Oreo and bring to life the one thing that really makes them stand out for you. The aim is to convince everyone that Mini Oreo are the best choice for them!

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4 Победители 272 Участники 516 Принятые работы 42 Страны 11 Языки
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Mini-Oreo Mondelez

Dear Community,

We (the EU Oreo team, sat in our little Paris office…), wanted to thank you all across the world for the amazing contribution to our Mini-Oreo project !! We have been honestly overwhelmed by the great responses we’ve received. Both in term of number of proposals and in quality of execution.

It has been a pleasure and a lot of fun to look through the hundreds of print advertising you’ve submitted. Not 2 creative ideas were similar, and you brought a lot of humour, emotion, and creativity to your work.

And more importantly, you gave us a lot of insights in term of how to position our Mini-Oreo cookie. So we wanted to warmly thank you for that.

It sounds like such a ‘cliché’ if we say it was very hard for us to reduce 500 submission to only 4 winners, but it truly truly was ! So a big apology to those of you who are not in our final 4 list – we guarantee you that it certainly wasn’t for lack of creativity !

So thanks again for all your help & enthusiasm on this project.

We wish you all the best for your next submissions.

Kind regards

The Oreo team :)

Приз жюри Победители

Выбор, который сделал Mini-Oreo

butterflyhy
butterflyhy #1 Приз
butterflyhy 700 Творческий счет
  • Графический дизайн
Китай

#1 Приз в 3 800 € за Little girl

garygeorgec
garygeorgec #2 Приз
garygeorgec 126 530 Творческий счет
  • Графический дизайн
  • Видео
  • Иллюстрация
  • Анимация
  • Писательское искусство
  • Дизайн лейблов и упаковки
  • Фотография
Филиппины

#2 Приз в 1 300 € за MINI PLEASURE series 3

FlorentSabatier
FlorentSabatier #3 Приз
FlorentSabatier 36 230 Творческий счет
  • Видео
Франция

#3 Приз в 630 € за C'est si bon d'être petit !

Chandandesigner
Chandandesigner #4 Приз
Chandandesigner 78 610 Творческий счет
  • Графический дизайн
  • Иллюстрация
  • Дизайн лейблов и упаковки
Индия

#4 Приз в 630 € за When things become smaller 2

Сообщество Introducing Mini Oreo

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