Future of Hydration in 2025 Конкурс завершен

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Задание

Резюме конкурса

Show us how hydration will evolve by the year 2025

Show us how water will evolve in its taste, benefits, packaging, sensorial feel, formats and fusion with other categories by the year 2025.

A presentation with visual(s) and text (for the questions) – Maximum 3 pages per entry.

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6 Победители 64 Участники 90 Принятые работы 29 Страны 8 Языки

Thank you all creators who have participated in this contest. We are amazed by your entries. Keep up the good work!

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Выбор, который сделал бренд

volodymyr_moskalets
volodymyr_moskalets #1 Приз
volodymyr_moskalets 385 220 Творческий счет
  • Писательское искусство
  • Фотография
  • Написание сценария
Украина

#1 Приз в 3 500 € за Aqua

Water with unique benefits of Deodorant which could be targeted towards the growing senior population, active sports demographics as well as body-odor conscious females (especially 20-35y.o). This idea could help in enhancing I LOHAS brand`s spread in Health and Wellness portfolio while addressing functional (hydration, no bad smell) along with emotional need (giving confidence to users)

Бренд
volodymyr_moskalets
volodymyr_moskalets #2 Приз
volodymyr_moskalets 385 220 Творческий счет
  • Писательское искусство
  • Фотография
  • Написание сценария
Украина

#2 Приз в 1 000 € за Water 2025"

Added value water with benefit of hydration/thirst quenching and suppressing hunger. Changes base attitude/perception of water. Very suitable concept especially for Japan market where major part of working demographics (especially 30-45) start caring about weight gain. Very differentiated/unique product which could be prized on premium level.

Бренд
Samurai7
Samurai7 #3 Приз
Samurai7 257 960 Творческий счет
  • Графический дизайн
  • Видео
  • Иллюстрация
  • Писательское искусство
  • Дизайн лейблов и упаковки
  • Фотография
  • Написание сценария
Индия

#3 Приз в 500 € за HOLY WATER

am really happy to win a prize in this particular contest. Thank you Eyeka.

This concept is very close to our in-market water brand`s offered equity of “Naturalness”. Benefit of anti-stress, anti-oxidant with smoothing smell and taste and that through “natural ingredients” and not chemical/scientific is very appealing. Additionally “low impact on environment” is another factor which is assessed as very important by Japanese consumers so having a “fully recyclable plastic packaging” is very interesting as well.

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kosheleva09
kosheleva09 #4 Приз
kosheleva09 153 630 Творческий счет
  • Графический дизайн
  • Видео
  • Иллюстрация
  • Анимация
  • Писательское искусство
  • Дизайн лейблов и упаковки
  • Фотография
  • Написание сценария
Россия

#4 Приз в 500 € за Bottle bubble

Thank you for an interesting competition! This is our first victory! We are very much thought over the idea! For a long time it implemented! We are very happy!

Space/size of product is very important factor in Japan and minimization of product sizes if the current trend in Japan (powder detergent to concentrated liquid detergent, concentrated energy drinks etc.) Keeping this in mind along with the product having an eco-friendly bottle, it`s would be very appealing product to consumers. Package innovation for water would also generate substantial opportunities in terms of in-store product placements and further develop the brands image as a true leader/innovator in the market.

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yman0506
yman0506 #5 Приз
yman0506 99 400 Творческий счет
  • Графический дизайн
  • Иллюстрация
  • Анимация
  • Писательское искусство
  • Дизайн лейблов и упаковки
  • Фотография
  • Написание сценария
Малайзия

#5 Приз в 500 € за Water Wrist Design

Really grateful to be selected as one of the winners. Thanks, Eyeka.

Integration of technology and beverages is already happening in other industries (Nike-Nike Running Club, Vittel Refresh cap etc.) so considering developing new water intake occasion which would help in automatically intake water via our skin is very innovative and fore-sighted. Something our current in-market water brand works in conveying.

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000
000 #6 Приз
000 412 470 Творческий счет
  • Графический дизайн
  • Видео
  • Иллюстрация
  • Анимация
  • Писательское искусство
  • Дизайн лейблов и упаковки
  • Фотография
  • Написание сценария
США

#6 Приз в 500 € за drinkable mouth rinse

New water consumption occasion which are being developed/fostered right now in Japan are before and after sleep for pre-and-post hydration. Having similar to a drinkable water based mouthwash product would further help in catalyzing this activity.
Another opportunity with this could to towards B2B (to hospitals/dentists etc.) thus opening up a new channel for this value added water product.

Бренд

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