Reinvent the way to communicate freshness that lasts and laaasssttts!
Most brands who communicate long-lasting freshness do so literally. They use a flower (or similar) motif to communicate freshness & a notion of time to communicate long lasting. However, since so many brands do this, this technique simply doesn’t turn heads anymore – especially among the notoriously advertising skeptical Millennials.
The brand behind this contest wants to turn heads and get noticed, mostly because the products truly deliver fresh scent that laaasssttts. Take existing home & air freshening products, and multiply freshness by 100! – the difference is that palpable!
Can you help us come up with a different and surprising way to express long-lasting freshness?
Show us an intuitive, creative, even quirky way to express long-lasting freshness that turns heads.
FORMAT: A poster with a tagline.